Developed creative positioning for the campaign and social formats across platforms to mark the final episode of The Grand Tour. Original format "Trace your Tracks" reached over 1 Million views on Youtube.

To launch the second series of BBC Three show we created an innovative campaign where creepypasta stories & found footage inspired by the show was posted into Reddit. A 21 asset creator campaign of 'storytime' GRWM; true crime and horrortok fans then targeted the folklore of the show into the feeds of audience niches to create awareness of the series.

Leading a team of 4 to deliver and activate over 40 social assets from brief to end of campaign in 6 weeks.

Originating as an innovative way to market BBC dramas to Booktok audiences this project has evolved to a more editorialised offering providing a destination for booktok community to connect with the stories offered across the BBC.

Working alongside the editorial creative lead at Little Dot Studios we developed a brand identity, channel strategies and BAU returning formats informed by insights into Booktok community. Alongside this we developed specific campaign moments around channel launches.

A returning junket format created for Jack Remmington & Ash Holme specifically for Prime's blue carpets - Mr & Mrs Smith ; How to Date Billy Walsh & Fallout

Delivering workshops and full day creative sprints at the National Film and Television School, Beaconsfield. With a focus on the Entertainment Producing & Directing MA & Factual Development short courses I assist the course leader with inspiring creativity and format development aswell as critical appraisal of student's module projects.

A returning junket format developed for Charley Marlowe that see's the UK's biggest Jane McDonald fan ask celebrities questions they haven't heard before or face a forfeit.
James May: Our Man In India; Your Christmas or Mine; LOL: IE; How to Date Billy Walsh

Refresh of Tesco's year round Better Basket's campaign w/ Jamie Oliver. This format focused on driving engagement through reply to comment style recipes and adopting more social first filming techniques.

Alongside the fabulous marketing & social teams I led creative sessions to develop a deliverable strategically underpinned launch campaign for Jamie's latest book - from hashtags to earned media moments I worked across all internal teams to develop out and champion ideas.

CANNES Nominated 2022
In conjunction with Detention Action this campaign brought to life the lived experiences of detention of three contributors.

Will the real magistrate please step forward? Taking the lineup format and turning it on its head to try and challenge the perception of what a magistrate is for the Ministry of Justice. This social campaign saw Capital Xtra hosts Will and Remel try to find the real magistrate.

Nothing Beats the Original! Lookalikes take on world records and trick shot goals commentated by Chris Kamara and (not) featuring Usain Bolt, Gareth Southgate and Jack Grealish.

Ho Ho Doughnut?! Greggs wanted to put their festive offering front and centre with the latest music so for this campaign for Capital we mixed up a great celebrity interview with some leftfield Greggs inspired games.